Salaam Festival is a Manchester-based festival that celebrates Muslim art and culture. They approached me to revamp their website and create a new brand identity that would appeal to a diverse range of audiences. The aim was to showcase their commitment to exploring the future of Muslim art through the production of original work, and present artists from a variety of disciplines and genres.
For Salaam Festival, I created a brand identity that was modern, innovative, and accessible to a diverse audience. The website was designed to be user-friendly and visually engaging, featuring moving images and bold headlines that capture the essence of the festival. I worked on developing a cohesive visual language for the brand, including the use of a black and gold colour scheme that conveys a sense of elegance and sophistication.
The website was designed to be fully responsive, allowing users to access it from any device, and included a range of features. I also helped Salaam Festival to develop a social media strategy that would help them to connect with their target audience and promote their events to a wider audience.
Overall, my work with Salaam Festival helped them to create a strong brand identity and establish themselves as a leading festival in the Muslim art and culture scene.